Abelian dominance and adjoint color sources

Abelian dominance in the case of color sources in the fundamental representation is shown to follow from certain properties of maximal abelian projected SU(2) gauge theory. The possibility of having an analog of abelian dominance in the case of adjoint representation sources is addressed in the same framework.Comment: 3 pages, 3 figures. Requires espcrc2.sty and epsfig.sty. Talk presented at LATTICE96(topology

Parity-violating quasifree electron-deuteron scattering in a covariant approach

The role of relativistic corrections associated with lower Dirac components of the deuteron wavefunction, is examined for parity-violating (PV) electron scattering. The relation between these corrections and negative energy components of the struck nucleon in relativistic PWIA is elucidated. The model dependence induced by describing such effects, using different deuteron vertex functions and prescriptions for the half-off-shell nucleon vertices, is compared against the precision required for studies of nucleon strangeness in quasielastic PV $e-d$ scattering.Comment: 18 pages, RevTeX, 14 figures using epsfig (included

Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies

Ontology is implicitly or explicitly the impetus of any study. However, what are the implications of a scholarly field whose prevailing ontological assumptions and resultant epistemological commitments impede more nuanced theorizing? In this paper, we caution against theorizing norms in fields characterized by a non-diverse and non-inclusive set of ontological assumptions. We contend that editorial practices therein create a certain kind of methodological conformity and conduct, that is, an undue justification and explanatory overtones related to methods that are set against the predominant grain. Through a thematic review of qualitative papers in international marketing as a case in point, we argue against narrow onto-epistemological arsenals, we discuss the value of critical theorizing and put forward two modest proposals to address this kind of scholarly conformity in the future

Do firms still need to be social? Firm Generated Content in social media

The aim of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty, and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention. In order to test this conceptual framework, statistical analysis was carried out employing structural equation modelling. The findings indicate that FGC has a positive impact on brand awareness, brand loyalty, eWOM and purchase intention. Furthermore, the results reveal that a link exists between consumer eWOM behaviour and brand awareness and loyalty. This study also demonstrates that company communication through Facebook and Instagram has a positive effect on consumer purchase intention. Finally, it has been shown that, regarding eWOM and purchase intention, firm-generated content posted on Instagram has a greater impact on its users than that posted on Facebook. Consumer purchase intention is increasingly impacted by the growing use of social media (SM) by companies and marketers. This changing environment has opened up new challenges. However, there is still much work to be done in understanding the full effects of firm-generated content communication, and how this influences consumer brand perception and purchase intention

N Delta - Transition Form Factors at Low Momentum Transfer

The three complex form factors entering the $\Delta\to N\gamma^\ast$ vertex are calculated to ${\cal O}(\epsilon^3)$ in the framework of a chiral effective theory with explicit $\Delta$(1232) degrees of freedom. Furthermore, the role of presently unknown low energy constants that affect the values of EMR and CMR is elucidated.Comment: 5 pages, 3 figures, Oral contribution given at the 8th International Conference on the Structure of Baryons (Baryons '98), Bonn, Germany, Sept. 22-26, 199

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Using empirical data from the Kuwaiti mobile telecommunications sector, this study models a fuzzy cognitive map (FCM) to investigate the reciprocal effects of customer loyalty and its antecedents in an emerging market context. This study investigates the effect of perceived service quality, perceived service value and brand equity on customer loyalty and the simultaneous analysis of the reverse causality of these variables. Data pertaining to 350 subscribers were analysed. According to the results, the model reaches the equilibrium when brand equity and customer loyalty are increased and reach an optimal level. Based on these findings, the authors provide implications for managers in the mobile telecom industry